The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Details of program

Course Content includes:

Technical Competence Development:

  • Cross-technology working including choice and application of solutions.
  • Using on-line and social media platforms to respond to customer queries

Technical Knowledge and Understanding:

  • Principles of coding
  • How digital platforms integrate in to the working environment

Underpinning Skills, Attitudes and Behaviours:

  • Ability to communicate confidently and effectively in a variety of situations
  • Logical and creative thinking skills

To achieve the Digital Marketing Apprenticeship, you’ll have to:

Demonstrate competence against three knowledge modules:

  •  Principles of Coding
  • Google Analytics
  • Marketing Principles 

These are assessed by examinations set by the Chartered Institute of IT and regulated by Ofqual. Apprentices must pass all three modules.

Duration: 14 months

Delivery Options:

Online ☑️

Face to face ☑️

Combination of both☑️

Start dates: Monthly

Assessment Gateway

At the assessment gateway your employer will make the decision that you are ready to undertake the end point assessment
Before going forward for end point assessment, you must have:

  • Achieved Level 2 English, maths (if not held)
  • Met the set skills, knowledge and behaviours of the standard
  • Achieved 20% off the job requirement
  • Vendor exams completed

End Point Assessment

Following successful completion of the Gateway, you will proceed to end point assessment (EPA).
The EPA is undertaken by an independent assessment organisation.
The End Point assessment components are:

  • Employer reference
  • Summative portfolio from real-life work projects
  • Synoptic Project – typically 4 working days assessment in controlled environment
  • Interview with independent assessor 

All components of the end point assessment must be completed and an end point assessment grade
will be determined by the end point assessor.

Are you interested in the Digital Marketer apprenticeship?

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