Role Profile & what you will learn

Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.

You will gain a deeper understanding of the business vision and your own role and responsibility in the delivery of business objectives. You will further develop your insight into the key drivers in the customer journey and how managing positive customer experiences increases sales, customer spend and loyalty, and the resulting financial impact on the business. You will also extend your knowledge and skills in leadership and marketing to enable you to communicate marketing objectives to team members and drive results.

Details of program

This apprenticeship usually takes a minimum of 12 months to complete during which you will participate in training, development and on-going review activities. This apprenticeship covers the professional behaviours, knowledge and skills that are required of a Retail Manager.

Some of the main modules include:

  • Manage Development of Self and Others
  • Customer, Team and Management Communication
  • Strategic Direction
  • Manage Brand Reputation
  • Lead, Influence and Challenge a Team
  • The Marketing Strategy
  • Sales, Promotion, Products and Services
  • Recruit, Retain and Develop a Team
  • Managing Stock and Merchandising
  • Technology

Duration: 12 – 18 months

Delivery Options:

Online ☑️

Face to face ☑️

Combination of both☑️

Start dates: Monthly

Assessment Gateway

After a minimum of 12 months on programme, at the assessment gateway your employer will make the decision that you are ready to undertake the end point assessment
Before going forward for end point assessment, you must have:

  • Achieved Level 2 English, maths (if not held)
  • Met the set skills, knowledge and behaviours of the standard
  • Achieved 20% off the job requirement

End Point Assessment

Following successful completion of the Gateway, you will proceed to end point assessment (EPA).
The EPA is undertaken by an independent assessment organisation.
The End Point assessment components are:

  • Written: 2 hour written exam with a combination of short and extended answer questions, some incorporating scenarios
  • retail business project
  • Professional discussion

All components of the end point assessment must be completed and an end point assessment grade
will be determined by the end point assessor.

Are you interested in the Retail Manager apprenticeship?

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